Book Trailers: Harnessing their power for book promotion

Everyone is doing book trailers these days. So, why not jump on the bandwagon?

Well, for one, having someone do book trailers for you can cost money. Money you may not have on your limited book promotion budget. But you might be adventurous and love a challenge, and you may decide to patch one together yourself.

In the process, you may find yourself having fun, gnashing your teeth, rising to the challenge, pulling your hair, basking with satisfaction, knitting your brow in bewilderment, or simply giving up. If you haven’t done it before, creating a book video requires patience, doggedness, and hours of work which you may prefer to spend having fun or writing.

I have the time, always the itch to try something new, maybe some prerequisite art background, and the stinginess to balk at paying for a product I have not yet seen. So, I decided to do my own.

I had already done some illustrations for my cover and have tons of pictures taken across the years, a few of which I knew can pass for the setting of the story (which is in an area I’ve lived in). An idea for the book trailer had also come to me while I was exercising and listening to some Latin music. So I gathered all my illustrations, and chose some photographs and a couple of videos from my library.

I did also put some money into a relatively cheap video production software.

The trailer actually went through two versions. In the first version, I used music that was playing in one scene in the book. (I manage to always include music in my books.)

In Hello, My Love, the book I did the trailer for, the song, Besame Mucho, prefigures events that happen in the story. It is a beautiful, poignant love song, in Spanish, of course.

When I was satisfied with my book trailer, I put it up on youTube.

But I ran into some problems right away. Google told me I might be violating copyright with the music I chose.

I could have looked for some royalty-free music. But I wanted something unique. I read a book marketing ebook not too long ago which mentions a website, fiverr.com, where you can get all kinds of services for—you guessed it—$5.

I thought why not? I can spare $5. So, I checked out the site and well, I lucked out. I found Fernando Furrones, a talented musician from Spain. I told him what I needed and he composed just the kind of music I was looking for.

I paid way more than $5, but neither did I pay a fortune for a song created uniquely for the book and with lyrics that match one of its plotlines. The rendition I used is sung by my nephew Josh, an aspiring actor who’s appeared in local productions of musicals in Los Angeles.

For me, you can’t put a price on this music because of its beginnings as a piece created for my book. In fact, it’s a rather sensuous love song with a danceable Latin beat that can really grow on you the more you listen to it.

I thought the song so appealing that it must be heard on its own. So I decided to look into getting it played in radio stations―without the video.

I informed the venues I chose (again, found on fiverr) who are willing to play the song about its origins as the background for the trailer of my book. If the hosts mention this in the intro to the song, in effect, I’d gain some publicity for the book through some means I never thought to tap into before. So far, one host has done that.

The song is currently scheduled to play at two internet radio stations, and a limo service in Melbourne transporting young tech-savvy passengers. I’m waiting for word from a club in Los Angeles and another internet radio station. Why these venues? Instinct, that’s all.

Will this strategy help sell the book? Who knows? Who can predict tastes and buying habits? But it is another means of reaching audiences.

2 Responses

  1. Rich

    I like your story, bumbling your way through the brand New process of making the book trailer video, encountering obstacles like copyright laws, etc.

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